Accessed April 19, 2020. The Verge https://www.theverge.com/2016/11/30/13763714/uber-location-data-tracking-app-privacy-ios-android, Hawkins. The correct product or service must be determined and presented in a manner that is aesthetically pleasing to look at and it must function well. According to two former Uber employees, it is easy to track customers with a tool called “God View.” God View allows corporate employees to view the location of Uber vehicles and customers who requested a car. It makes no sense to effectively execute an ineffective marketing plan. Furthermore, taxi service in Asia is fast, clean, cheap and, in some countries, can be paid for via NFC cell phones—negating Uber's competitive advantage of being able to pay for a ride with its app. While Uber may think this issue will disappear with time, it won’t. Accessed April 18, 2020. Uber’s Marketing Strategy in 7 Steps, Without the Bad Press. Accessed April 18, 2020. Uber went public on Friday, May 10, in one of the biggest IPOs in history. To further capitalize on this opportunity, Uber has created a department for Public Policy Associate in Sustainability and Environment Impact (Fischer, 2016). The third issue Gallegos discussed by was insurance. Murray Goulden Anna. Uber Has Published Its Much Sought After Diversity Numbers For the First Time. Uber classifies its full-time and part-time employees as independent contractors, not employees. "LA: The New UberEATS App is Arriving Now." Some of these organizations include Historically Black Colleges and Universities and Hispanic Serving Institutions. Drivers can set their own hours, but according to David McKee, a Driver from Vista, California, in order to make enough money, you would have to work peak hours- morning rush hour or weekend nights (Shahani, 2017). There are several techniques and tools that can develop a marketing plan tailored to the company. This claim prompted UC Berkeley to research the environmental impact of Uber and its competitor, Lyft. The number of countries with Uber drivers in 2020.. The following are few of the ethical issues which are highlighted: Ethical issues Passenger Safety: According to New York Times, many UBER drivers have been convicted with sexual harassment and sexually assaulting of the passengers. Contrary to the average belief, millennials are interested in owning or leasing their own vehicles. In addition to this, Ponce served six months in jail and was required to register as a sex offender. According to Heather Kelly, a writer for CNN, in May a judge ruled that Uber could be held responsible for their Drivers behavior even though there are independent contractors. This narrow interpretation of this act required employees to present “undeniable, uncontestable or incontrovertible proof” of their claims to qualify for protection. According to the U.S Patent and Trademark Office (USPTO), a utility patent is: “Issued for the invention of a new and useful process, machine, manufacture, or composition of matter, or a new and useful improvement thereof, it generally permits its owner to exclude others from making, using, or selling the invention for a period of up to twenty years from the date of patent application filing, subject to the payment of maintenance fees (Types of Patents, n.d).”, Uber’s utility patents are for their business methods, but since these methods are called into question and being scrutinized, there is a strong possibility that they will lose its protection if faced with a law suit. In Law and Ethics In The Business Environment (8th ed., pp. While Uber has not technically broken any law, its actions are warranting reviews that will eventually serve as checks and balances for ridesharing companies (Gallegos, 2014). According to Uber’s policy, violations result in disciplinary action, including termination and legal action (Bhuiyan, 2014). - The drivers, organized by … Founded in 2009, Uber is a ride-sharing platform that connects drivers with passengers. Uber can’t be ethical – its business model won’t allow it October 4, 2017 5.34am EDT. Individuals who use UberPool only submit their name and credit card information so users maintain their privacy. "Form S-1." Because of the Enron and Worldcom scandals, Congress passed corporate fraud legislation that protected people who reported financial misconduct in publically traded companies. In the past year, Uber only hired 3 percent more Black employees and 2 percent more Hispanic employees. This index looks at domestic partners and transgender benefits, and diversity training (Bhuiyan, 2017). BuzzFeed News Retrieved from https://www.buzzfeed.com/johanabhuiyan/uber-is-investigating-its-top-new-york-executive-for-privacy?utm_term=.ponRVp3aE#.xxqEyLgX2, Brown. J & Warzel. Anna Gallegos, a writer for The Lexblog Network, wrote an article titled The Four Biggest Legal Problems Facing Uber, Lyft and Other Ridesharing Services. These are issues that go far beyond one election — and in the case of gig-economy companies including Uber Technologies UBER, -1.72% , Lyft LYFT, +1.86% , … (1828). One of the biggest battles Uber has fought since its conception is the classification of its employees. Uber: An Unethical Company. Where taxi drivers have to have a commercial driver’s license and have regular car inspections, Uber and Lyft Drivers only have to meet an age requirement and have a fully functioning car. (2016). Accessed April 18, 2020. In most states, employers have adopted at will policies as part of their rights; Montana is the only exception. Uber's Streak Of Scandals: Is It Getting Bad Press Or Actually Less Ethical Than Other Companies? A. The third stage is perhaps the most important one: evaluation. H. (2016). Fowler claimed when she joined the engineering team, her manager immediately propositioned her for sex. “Power Drivers” are awarded $2,000 for logging 60 hours in a week. Accessed April 18, 2020. The Faceless Boss: A Look Into the Uber Driver Workplace. Retrieved from http://www.npr.org/sections/alltechconsidered/2017/06/09/531642304/the-faceless-boss-a-look-into-the-uber-driver-workplace, Stereotype. E. (2016). Users have no reassurance that Uber would limit its location tracking to only five minutes after the trip ends (Hawkins, 2015). This may violate the Driver’s privacy because they are tracked on their personal phones, but Uber counters that tracking keeps Drivers accountable for safety, and protect them against unfair complaints from riders. Uber Wants to Track Your Location Even When You’re Not Using the App. Trademarks communicate “intellectual and emotional attributes about… your company, and your company’s reputation, products, and services. Uber. A. The first stage is marketing research which occurs before any marketing activity. Retrieved from https://www.marmind.com/en/uber-cool-ubers-successful-marketing-approach-india/, Rubinstein. Latinas and Blacks do not hold leadership positions (Hawkins, 2017). Uber’s official website assures riders that they are committed to their safety. It is important to diversify the workplace because individuals come from different walks of life and have special qualities that can enrich the company’s culture. "Uber Reports First Quarter 2019 Results." Uber’s target market is vast and broad. An initial glance shows Lyft doing better than Uber and the industry norm in terms of gender. Trademarks also appreciate over time, making it a valuable asset as the business’s reputation grows. But Uber is struggling to attain profitability. UBER has been subjected to many law suits and ethical issues. It is hard to determine how pricing works for UberPool because a complicated algorithm is used. To ensure rider’s safety, Driver’s name, license plate number, photo, and rating is provided so customers know who is picking them up ahead of time. Uber. Trademarks make the company stand out from their competitors and increase awareness. Cab and truck drivers are protected by unions and are required to take mandatory breaks. These partnerships included Capital One, Starwood Hotels, and Spotify (Fisher, 2016). (2017). Uber’s motto: Be Your Own Boss has been effective in gaining more Drivers. Uber: Climate Change Hero, or Villain? Uber IP: A Primer On the Patents, Trademarks, and Copyrights Owned by Uber. Marmind. Despite these remedies, Uber still have trouble broadening their diversity because of the multiple scandals facing the company. Retrieved from https://www.uber.com/ride/safety/, Uber. Retrieved from https://rctom.hbs.org/submission/uber-climate-change-hero-or-villain/, Fisher. So far, Uber has not regulated their Driver’s fuel efficiency, and since Uber is a substitute for taxis, it is arguable that Uber may cause the environment more harm from increased carbon emissions. While it is advantageous to protect intellectual property, it is equally important to make sure that what is patented will be useful and beneficial to the company, and that there is a contingency plan for when the patent expires. Retrieved from https://www.theguardian.com/technology/2017/feb/20/uber-urgent-investigation-sexual-harassment-claims-susan-fowler, Marketing Techniques. Accessed April 18, 2020. Otherwise, customers will not want or need it. However, if an individual uses Uber as both a User and a Driver, the privacy statements apply (Uber, 2015). We've received widespread press coverage since 2003, Your UKDiss.com purchase is secure and we're rated 4.4/5 on Reviews.io. Uber could combat this concern by appealing for common law trade dress protection. Indian marketing blogger, Prateek Malpani, analyzes Uber’s five phases of successful and effective market entry (Ramsenthaler, 2016). This man eventually left the company, but when she tried to transfer to a different team, Fowler was blocked although she met the qualifications. Uber says they were mentioned in the top 100 Human Rights Campaign’s Corporate Equality Index. Accessed April 18, 2020. From 1994 to 2012, judges thought the Whistleblower Protect Act (WPA) meant that “federal employees would lose their cases if they disclosed to a supervisor, blew the whistle while carrying out their job duties, or revealed the consequences of a policy decision (Halbert, 2015)”. 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