A. Nonfiction deals with imaginary people and made-up events. In the mid 1990s, William T Esrey, chairman and CEO of sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. It blends advertising and integrated brand promotion with entertainment. 66. B. Jerome Brown is a student of marketing and advertising at a small college in the Midwest. During the pre-industrialization era, advertisements appeared in. Which of the following were among the four agencies most noted for their role in the creative revolution of the, a. Doyle Dane Bernbach and Wells Rich and Green. Which of the following is true about advertisements in the pre industrialization era? In the early and mid-1800s, soaps were made from animal fats. Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? 94. The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores. In the 1970s, cable programming grew in quality with several viewing options and advertisers learned how to reach more specific audiences, The mid 1990s presented insecure moments for advertisers heavily invested in traditional advertising. Price setters must watch cost more closely than price takers c. A health provider in a competitive market is usually a price taker e. All of the -The longest lasting branded entertainment vehicle is The Guiding Light, a soap opera that has been running continually for just over 70 years. In the 1980s, the Saatchi and Saatchi ads were primarily political neutral. One of the elements that characterizes present day advertising is that consumers: Which of the following is true of branded entertainment? A price setter usually has a large market share b. 83. Barnum Era" (1875 to 1918) were characterized by: a. a bold and garish style filled with incredible claims. With branded content, the needs of the audience are always the priority. 67. 63. I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? This meant that advertisers were now: For advertisers, one main difference between the period after WW1 and period following WW2 is that after WW1________. Branded content is about enhancing the image of the brand. b. 42. 47. He said this because: In the 1990s, the measurement of ROI in advertising was _____. They are not as popular as they used to be. The 1970s was America's age of , and the advertising of the time reflected this. It would not exist without the marketer's support. Four major carpet companies are located in Georgia*** c. Georgia is a world leader in carpet production*** d. Much of the textile industry's labor force is made up of immigrants from Europe The expansion of newspaper circulation in America was fostered by: c. extended railroads and growing urban centers. Said one agency respondent, “Branded content is the true test of consumer interest in a brand. During the pre industrialization era, advertisements appeared in _________. When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross. 71. D. Nonfiction can contain facts, opinions, and ideas. The ad simply said. Which of the following is true about textiles and Georgia's economy? World War II and the 1950s (1942 to 1960). Which of the following is an example of a disadvantage associated with branded entertainment? 48. b. The 65-year-old supermodel has described her late spouse, who died of cancer in 2016, as her "true … In the mid-1990s, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. A. During which era of advertising did consumers first begin to surround themselves with devices related to communication? The pure food and drug act only had a minimal effect on advertising because it did not restrict the advertising claims. How did early marketers establish a degree of power with their brands? During which era of advertising did consumers first begin to surround themselves with devices related to communication? Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20th century to try to understand how advertising has evolved. It was marked by the advent of the Internet. Beginning in 1938, the U.S Congress began to pass real advertising reform, including a law banning "deceptive acts of commerce." New Emmerdale vicar branded 'too good to be true' liverpoolecho.co.uk - Sophie McCoid Emmerdale viewers were quick to question the new vicar Charles' motives on tonight's episode, with some suspecting he could be an In the preindustrial era, the expansion of newspaper circulation was fostered by railroads and growing urban centers. Why Branded Content Works Better Than Traditional Advertising Meals are never deductible as a business entertainment expense. 52. He has been given the task of researching the history of modern advertising as a part of a group presentation. 51. During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry. Doyle Dane took over the account around 1959. “content hubs,” “branded entertainment” and even “custom video.” Above are some of the more ways agencies defined it. Which of the following is true about advertisements in the 1960s? The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales—Ivory soap—with the slogans "It floats" and "99-44/100 percent pure. One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. Which of the following statements is true about the contingency perspective? 64. By the late 1960s, advertisers had realized that advertisements had become: 69. c. the manufacturer of Ivory soap had to list its ingredients on the label. c. Advertisers adopted a tough, no-frills advertising style. In branded entertainment, people b. In the 17th century, printed advertisements were published in the newsbooks. 76. The prewar movement to reform and regulate advertising was dissipated in the 1920s by the distractions of war and advertisings role in the war effort, Men became the major target of advertisers in the 1920's because they were the head of the households and made most purchasing decisions, During the 1920's "fantasy" advertisements dominated the ad industry, In 1924, Bruce Barton in his book, The Man Nobody Knows, portrayed Jesus as the archetypal ad man, Advertisers responded to the Depression by adopting a tough, no frill style in their ads, During the widespread poverty of the Great Depression, most segments of the population believed in the power of advertising, During the 1950's a renewed consumer culture resumed, and advertising once again found the respectability and fame it had in its hayday of 1920, After WW2 and into the 1950s, ads began to take on an air of self-awareness, conveying the sentiments that "you know its an ad and so do we", The creative revolution was a period of time in which advertising started to take on themes, language and look of the revolutionary 1960s. Which of the following is a major factor that gave rise to advertising? During which era were big businesses and advertising viewed with suspicion? This meant that advertisers were now: 61. 1. Which of the following is a major factor that gave rise to advertising? 46. Selected Answer: Branded entertainment. d. Ads openly promoted consumption, but in a conservative way. The focus was on clean and minimalist advertising. The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys. Andrew Hampp covers cable TV, out-of … Ads no longer reflected traditional values. C. Nonfiction is intended only for entertainment. By getting consumers to identify them and pay higher prices for them. a. it can avoid consumers' welltrained avoidance mechanisms to advertisements. During the 1840s, the. 41. Which of the following is true about advertisements in the 1960s: Which of the following were among the four agencies most noted for their role in the creative revolution in the 1960s? By the late 1800s, manufacturers were developing brand names. Why did woman become the primary target for advertisers in the 1920s? This helped them: How did early marketers establish a degree of power with their brands? The foundation was laid for advertising to become a prominent part of the business environment when the Western world turned to as the foundation of economics. 72. 57. 53. 74. In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. d. As following strict gender roles and sexual norms. d. The messages were informational in nature. It blends advertising and integrated brand promotion with entertainment. The result was a product that floated in water due to an excess amount of air. Which statement is true about nonfiction? a. it blends advertising and integrated brand promotion with entertainment 30) Which of the following statements about newspapers is true? a. c. James Vicary's false claim about the effect of subliminal messages. In the 1990s, the measurement of ROI in advertising was . The state's textile industry has found it difficult to compete with oversea textile industries. b. 70. became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade. Question 10 2 out of 2 points Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about , therefore, gets more First Amendment protection than ordinary advertising does. Which of the following is true about advertisements in the preindustrialization era? Ads in the 1920s showed slices of life in a way that depicted: Which of the following advertising agencies dominated the 1920s ad industry, Which type of advertisements evolved during the 1920s. Which of the following is true about advertising during the period between1993 and 2000? a. 82. This was not the first time the two major brands teamed up to push family oriented entertainment—in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment—the organization responsible for getting the WB's Gilmore Girlson air. Why did women become the primary target for advertisers in the 1920s? Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one. 73. Which of the following is true about the designer era of advertising? Which of the following is true about advertising during the great depression? Which of the following is true about the designer era of advertising? Iman has said she will never remarry following on from the death of husband David Bowie. Which of the following is true about advertising during the period between 1993 and 2000? In the late 1880s, a few companies began putting names and labels on previously unmarked products and branding began. An employer can deduct the full cost of meals provided to employees as compensation. Short stories are examples of nonfiction. E-business is a form of e-advertising in which companies sell to household consumers. B) branded entertainment Ads on the sides of delivery trucks, ads on the fence around a baseball field, and ads that you see on interstate billboards are … 40. 49. a. deceiving and filled with false facts. ____ became the biggest word of the 1970s, a word that was integrated into the promotional theme of the decade, During the 1970s, the ______ demanded a higher standard of honest and disclosure from the advertising industry. Ads for products during the "P.T. Which of the following is true about advertising during the Great Depression? Which of the following is true about the designer era of advertising? Procter & Gamble, one of the world's largest spenders in advertising and branding, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions. D? Striving to maximize the use of overtime and thereby increase worker satisfaction with their take-home pay Companies want to increase loyalty amongst their audience. a. The company had developed a logo and had made itself known by this symbol on all of its product wrappers. Which among the following is/ are not true about the functions of mass communication? Here are some descriptions of the ads that he finds: b. 78. 56. From sponsored pieces in magazines to podcasts, live video and more, this new kind of content strategy is so exciting and entertaining that customers seek it out and share it with practically no prompting at all. Which of the following is true of branded entertainment? During the 1950s Americans began to fear: Who added fear and hysteria over advertising in the 1950s? Ads in the 1920s showed slices of life in a way that depicted: c. how consumers should have a good time. The foundation was laid for advertising to become a prominent part of the business environment when the Westernworld turned to _____ as the foundation of economics. Which of the following statements is true about the history of branded entertainment? 60. In the mid-1800s, advertising was done through . 43. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising, The rise of communism was one of the four major factors that gave rise to advertising, The Industrial Revolution was an economic force that yielded the need for advertising. Which of the following is a true statement? 50. the following is not true about trade shows? 58. In the 1970s, there was a growing concern over what effect $200 million a year in advertising had on children. c. It was understood that Internet adverting was going to change the advertising landscape. One of the changes seen in advertising during the 1980s was the. During which of the following eras did consumer culture become the new normal, a permanent central feature of society? Which of the following is true about advertising in the industrialization era? With the invention of the telegraph in 1844, a communication revolution was set in motion, Without the rise of mass media, there would be no national brands and no advertising, Advertising changed commerce, but not society, In the late 1800s consumers were willing to pay more for brands than for unmarked commodities even if they were identical, In the mid-1800s, mass circulation magazines began to make national advertising possible, and national advertising began to make national brands possible, It is critical to realize that for the most part, mass media are supported by advertising, Media vehicles- television networks, radio stations, newspapers, magazines, and websites- exist so they can sell audiences and make money. 55. d. There was an emphasis on art, inspiration, and intuition. when investing in business ventures. c. art directors and copywriters began to have more say over how agencies were run. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech." Ads in the designer era were marked by. This helped them: 45. A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel? 80. By the early 1900s the power of advertising was based on the reality that consumers: Ads for products during the PT Barnum Era were characterized by. Using events, product placement, and branded entertainment in an IBP makes the rules for its success easy to pin down. During which era were big businesses and advertising viewed with suspicion? The expansion of newspaper circulation in America was fostered by: Which of the following is true about advertising in the industrialization era? Hart branded Pink as "the true hero of their house" as they marked the day on Sunday. The __________ are the most famous and prestigious of the entertainment awards given by the Academy of Motion Picture Arts and Sciences. Which of the following types of advertisements evolved during the 1920s? This early form of branded content worked well because the entertainment media were oligopolies, so cultural competition was limited. (3 points) a. He said this because: c. the technology to measure advertising impact had improved. 24) Which of the following is a function of an integrated marketing communications system? Branded entertainment is the process of combining a brand’s marketing strategy with entertainment, and is also known in the marketing world as "advertainment". Which of the following was a result of the principle of limited liability gaining acceptance in the 1840s? 68. Low exposure numbers C. International regulations opposing product placements D. Ineffective reach E. Low recall rates 95. According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. During the , advertising messages were primarily informational in nature. During the ________, advertising messages were primarily informational in nature, In the mid-1800s, advertising was done through. 44. Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves. By the early 1900s, the "power of advertising" was based on the reality that consumers: c. are willing to pay more money for brands. This new marketing has been used again and again in movies, to the Which of the following advertising agencies dominated the 1920's ad industry? d. Accumulation of large amounts of capital to finance the Industrial Revolution. National firms started putting names on their products because. a. a. The cost of business meals can be Which one of the following actions is certain to result in higher production costs per branded pair at one of your company's production facilities? 62. Zooppa, a pharmaceutical company, started its business in 1850. With the addition of new channels like mobile apps and other new technologies,: d. e-commerce and m-commerce has changed the way people shop. Television advertising was influenced by rapid cuts with a very self-conscious character. They made most of the purchasing decisions for the household. Product/show blends for toys made regulation of television content more easy, Advertisements during the 1980s reflected traditional american values. During the 1840s, the ____ emerged as a way for individuals to reduce the risk of the loss of personal wealth when investing in business ventures. One of the elements that characterizes present day advertising is that consumers: 81. d. consumers can communicate with each other. Fox Digital Studios puts focus on branded entertainment, as News Corp. rebrands studio to incorporate more advertising into content. 65. Who added to the fear and hysteria over advertising in the 1950s? The perishable quality of the soap, however, meant that manufacturers could only sell a product with regional appeal. National firms started putting names on their products because: c. brands commanded a higher price than commodities. A certain form of a commercial message is seen by courts as artistic speech, not as the less protected "commercial speech" _________, therefore, gets more first amendment protection than ordinary advertising does. 74. By the late 1800s, manufacturers were developing brand names. 54. b. With the addition of new channel like mobile apps and other new technologies. a. emerged as a way for individuals to reduce the risk of the loss of personal wealth. How were women depicted by advertisers in the 1950s? For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I. Branded entertainment gets lesser First Amendment protection than ordinary advertising does. 75. This changed when soap makers began to use vegetable fats and perfume in the soap-making process. Ads in the designer era were marked by _____. 77. During the 1950s, Americans began to fear: a. that they were being seduced by subliminal advertising. By the late 1960s, advertisers had realized that advertisements had become: The 1970s was America's age of _________ and the advertising of the time reflected this. Its advertisements helped their drugs to grow in popularity and were well-known for a brief period. In the 1700s, a middle class spawned by the rise of regular wages from factory jobs, was beginning to emerge, Advertising was highly regulated during the industrial era which limited the scope for advertisers to come up with creative ads, Advertising in the early 1800s was widely considered an embarrassment, and the firms risked their credit ratings due to their advertising, because banks considered it use a sign of financial weakness, By 1900, an increase in supply of mass-produced goods, and the increasing demand for these goods by a growing urban population, led to the growth of advertising, The first regulatory initiative by the federal authorities was the Pure Food and Drug Act that required manufacturers to list the active ingredients of their products on their labels, Manufacturers were required to list the active ingredients in their products after the creation of the pure Food and Drug Act in 1906. 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British agencies did woman become the primary target for advertisers in the mid-1800s, messages. Excess amount of air of its product wrappers & Gamble, one batch of this vegetable-based soap was to.
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