Sales promotions ideas & examples 1. 65) "Sales promotion" involves boosting sales in short term. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. Q5. Change of Attitude. Correct answer: (D) central- and peripheral-route. Advantages of Sales Promotion. Advertising is the best promotional mix element. Personal Selling 2. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Which of the following is NOT a functional benefit. Hence it becomes inevitable to enquire about its influence on Consumer Behavior. This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of The use of ____ would be suggested for manuf. Promotions are used to gain potential customers or keep current customers satisfied. Advertising and Sales Promotion. Sponsorship . Point of Purchase Display 7. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. Q. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Consumer promotions are incentives aimed toward a company’s customers. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. 2. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Sales Promotion Techniques. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. Usually, free samples are provided through dealers during such introduction. Public Relation 6. In other words, the AIDA model is an applied stimulus-response model. Consumer promotions are geared toward customer needs and wants. It was totally sporadic and unplanned. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Other Forms of Promotion. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Therefore, our focus in the following will be on price and supportive nonprice promotions. Personal selling and advertising are the two best known forms of promotion. JULIE: Definition. ANSWER: (3) Rebate/cash refund offer. Coupons. Sales promotion helps in increasing sales in a short span of time. The use of sales promotion is not limited to consumer products marketing. Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … Flash Sale. BIG discounts. Sales promotion ideas and examples to increase sales. A Hedonistic: Term. Dealers are also induced to introduce new products and services in the market. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Business organizations spend a considerable amount of their budget towards the Sales Promotion activities. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Attitudes toward a brand result from a combination of _____ attitude-formation processes. 1. Increase the Sales . Advertising 3. It can eliminate idle cycles in some specific goods. Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. Nakita: Definition. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. Q 4 Q 4. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Example of Consumer Sales Promotion. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. Direct Mail 9. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Definition. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. This activity contains 28 questions. Maria: Definition. Sales promotion examples are all around us. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Companies use market researchers to develop consumer promotion ideas. Answer: FALSE: 66) Trade promotion is directed at end consumers. 180 seconds . A delayed: Term. It was then, only a minor activity related either to advertising or to personal selling.. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Packaging 8. Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. Which of the following is NOT considered to be an objective associated with the use of sales promotions? B) guerrilla marketing. Generally sales promotion provides an incentive for purchase. In business-to-business markets, sales promotions are also used as a means of moving customers to action. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. Television commercials . An example would be offering 20% off on certain products to the customers. Advantages of Sales Promotion. These tools are unique in their way and directed differently to these three groups. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. There are many types of consumer promotions to boost sales and keep the customer coming back. E) crowdsourcing Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. A Delayd: Term. Sales promotion is usually targeted at the fence sitters and brand switchers. Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 The pres SURVEY . The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Which of the following is a false statement about the promotional mix: answer choices . The sector is characterised by products having . Answer: TRUE: 66) Trade promotion is directed at end consumers. View answer. Tags: Question 5 . Some of the most important forms of promotional activities are as follows: 1. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. 3. Sales Promotion 4. Achieving a need for stimuluation. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. Publicity 5. 2. D) internal PR. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. Consumer Sales Promotion. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. C) sponsorships. Sales promotion is often used to motivate prospective consumers to try new products and services. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. Sales promotion can prove useful for marketers in several ways. Sales presentations . A) sales promotion. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Term. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. sales promotion activities all over the world. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. 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